Digital Graduate Programme

About this programme  
Where digital innovation meets real-world impact. Join a team that’s not just keeping up with change but leading it. Our Digital Graduate Programme is designed to shape a new generation of digital talent who can thrive in a rapidly evolving landscape. 
As AI continues to transform how we operate and how customers engage with us, we need graduates who are not just technically capable, but curious, analytical, and confident communicators. This is about building rounded professionals who can simplify the complex, interpret data, influence decisions, and bring others on the journey. 
You’ll be part of a visionary team driving transformation in digital marketing, e-commerce, and AI. With strong support from senior leaders who champion early careers, this programme is your opportunity to build the skills the future demand before the market even knows it needs them. 
We’re creating a new generation of digital talent, people who are always one step ahead, thinking strategically, communicating clearly, and using data to make a real impact. 
What you’ll be doing 
Over two years, you’ll complete three 8-month rotations across key digital areas. You’ll have exposure to: 
Digital Trading – The voice of performance. You’ll apply a commercial lens to digital trading activity and strategy initiatives, assessing the impact of the changes we drive. You will work closely with stakeholders and use data to challenge and influence decisions. 
Merchandising – Owns website content delivery. You’ll blend analytical thinking with creativity to understand customer behaviour and brand priorities, collaborating with Marketing and Propositions. 
Experimentation – Tests and validates website changes. You’ll use analytics to quantify impact, refine ideas, and inform decisions across commercial and product teams. 
Product Development – Focuses on capability and user experience of our discovery and content pages. You’ll explore UX, tooling, and data-led design, including user testing and insight-driven development. 
These teams sit within one unified Digital Marketing and eCommerce function, giving you a broad and integrated view of digital. You’ll work at the intersection of business strategy, data analytics, and technology. Collaborating across marketing, trading, and proposition teams. 
As the business evolves, so might your rotations. We’ll keep you informed and supported, ensuring you’re always working on the most relevant, high-impact projects. Flexibility is part of the journey and a chance to grow in unexpected ways. 
Whether you’ve studied business, tech, humanities, or something else entirely, if you’re excited by the future of digital experience, this could be the programme for you. 
What we’re looking for 
The one essential requirement is that you’re currently in the final year of your undergraduate degree, completing a postgraduate qualification, or have already graduated. Your degree can be in any subject. 
Most graduates come from business-related disciplines, but we welcome all backgrounds. What matters most is your mindset. 
Skills that will help you thrive:   
Analytical and curious, with a passion for solving problems and understanding digital, AI and Technology from favourite websites, to emerging trends. 
Strong communicators, able to bring data to life, present ideas clearly, and influence decisions. 
Confident collaborators, who thrive in a team and enjoy working with stakeholders. 
Insight-driven thinkers, who ask the right questions, challenge assumptions, and simplify the complex. 
Experimentation mindset, comfortable with testing, learning, and optimising. 
You're technically savvy, you're confident using tools and interpreting data, but you're not expected to be a coder. 
Right to work:  Please be aware that Sky do not offer sponsorship for this role, employment is contingent on you having a valid right to work in the UK for the full duration of the programme. You can find information on the length of our programmes on the website.
Your application journey  
Here’s what to expect, step by step:  
Step 1 – Apply online  
Tell us a bit about yourself — your details, your degree, and anything else you think we should know (like part-time jobs, volunteering, or cool projects you’ve worked on).  
Once you hit submit, keep an eye on your inbox (and your junk folder!) — we’ll send you a link to start your digital assessments.  
Please note, you can only apply to one programme per year. 
 Step 2 – Show us your skills  
You’ll complete two online assessments that help us get to know you better - how you think, what motivates you, and how you might fit into the programme..  
Don’t worry — you’ll get a chance to practice first, and we’ll send you tips to help you feel confident.  
We understand that you might want to utilise AI to support your preparation for taking the assessments – understanding Sky etc. But we ask that you complete the assessments themselves without the assistance of AI.   
Want to go a step further? Check out our Preparation Hub — it’s packed with practice exercises, insights into the assessment process, and stories from current grads and apprentices. You’ll even learn more about your values, learning style, and the kind of work that suits you.  
Step 3 – In-Person Assessment Centre  
If you make it to the final stage, we’ll invite you to an in-person assessment day.  
You’ll take part in tasks designed to show us how you think, solve problems, and work with others — all while getting a real feel for what it’s like to work at Sky.  
We’ll let you know when to expect a decision after the day’s done.  
Need Support? If you need us to make any adjustments to help you complete any stage of your application, let us know when you submit your application and someone from our Early Careers team will get in touch if we need more detail. 
Where developing you begins 
At Sky, your development starts from day one. Through personalised skills discovery, future-focused learning and real-world experiences, you'll build the confidence and skills to thrive. Along the way, you'll be supported by a dedicated Early Careers team, experienced mentors, buddies and managers, giving you the guidance, network and opportunities to make the most of your career from the very start.  
 So why wait?  
This is your chance to be part of something big. Our graduate programme puts you right at the centre of the action — learning, growing, and helping make the magic of Sky happen every day. No matter your background, interests, or degree subject, there’s space here for your ideas and ambition.  
A career at Sky is where better begins — and it starts with you.  
Got questions? We’re here to help. Drop us a line at earlycareers@sky.uk.  
If your application is successful, your offer will depend on passing a Criminal Record Check 
Application deadline - 15th November 2026.  
We may close for applications earlier than 15th November due to high volumes, however this programme will not close any earlier than 1st November 2026.