Branding

From Chaos to Clarity One Application at a Time.

Brand overview

LucidTrack is the modern platform for university students and graduates to efficiently manage and track their internship and graduate scheme applications. Born from the frustration of juggling dozens of applications using spreadsheets and sticky notes, LucidTrack centralises the entire application process in one adaptive platform.

Tagline: From Chaos to Clarity One Application at a Time. Meet your AI-assisted internship tracking companion.

Primary colour:

#6284df

Typeface: StackSansNotch for the logo and primary headings.

Highlights

A small selection of the most-used assets.

lucidtrack_logo.png

Download

lucidtrack_logo_text_light.svg

Download

For additional versions (dark, light, clear), use the full zip download.

Usage guidance

Prefer SVG for web and print. Use PNG when a tool cannot accept SVG.
Do not stretch the logo or change proportions. Scale uniformly.
Maintain clear space equal to the height of the "pL" in "LucidTrack" around all sides.
Choose contrast that keeps the wordmark readable against the background.
Minimum size: 32px height for the full logo, 24px × 24px for the icon.
Use the right SVG: svg/clear works best on solid backgrounds, and svg/background works better on busy or complex backgrounds.